The data demand and information use (DDIU) cycle involves information collection and analysis, dissemination, information use and data demand to support evidence-based decision making (see Figure 1). DDIU is a concept grounded on information use by decision makers. The continuous quality improvement (CQI) process seeks to improve on an ongoing basis the standard of care provided to HIV patientsâand ultimately enhance the overall health care deliveryâthrough a variety of approaches that address a range of health service problems and gaps .The majority of the anti-retroviral therapy (ART) health facilities in Ethiopia generate countless reports for submission to various government offices and donors, which is then aggregated for use at zonal, regional, and national levels. However, these facilities largely fail to analyze and use the data they generate to guide subsequent decisions and actions and to improve quality. To address these gaps, AIDSRelief supported DDIU and CQI activities in six health facilities to assist them in taking ownership of their data; to analyze, share, and use their data to drive decisions and quality improvement initiatives in all program areas.